When thinking about keywords, there are two important things that you have to keep in mind. Keywords are:

1) The words people use to search for the content they are looking for,
2) The words that enable your website to be found by people searching for its content

The above are two very powerful facts. Facts which unfortunately are not considered enough when websites are developed, published and updated. The result is that there are a lot of websites, even of web design firms, which offer useful content but which give very little attention to keyword use. The result is that it becomes harder for these websites to rank in search engines for the words they want.

To perform ‘keyword optimization’ website owners must first decide which keywords are most suitable for their website, and then use these words to rank in search engines. How to do this exactly will be explained in later posts, though one important method is to include the keywords in the Title Tag. This is the sentence right at the top of your browser window, above the ‘Back’ button.

For now just have a look at your website and your Title Tags and see whether these include your keywords. If you are not sure, just post your website address in the comments and I’ll do my best to check it out for you.

3 Responses to “Helping others find you. Keywords.”

1. Alan Abeles says:

   July 14, 2009 at 5:43 pm

   Can you make some recommendations on how to improve our search hits. Thanks.
2. Guy says:

   July 14, 2009 at 8:25 pm

   Hi Jeffrey, if you have time your opinion would be appreciated!

   Thanks

   Guy
   http://www.fonovation.com
3. JeffreyRomano says:

   July 15, 2009 at 11:21 am

   All requests will be handled privately via email. Alan & Guy, I will get back to you later on today. Thanks for participating in my blog.